Station Profile

Format & Call Letters

Hot Adult Contemporary-KSBZ

Format Description.

MIX 103 features music from the 90’s and today and targets Women 25-49.

MIX 103's Hot AC/Alternative format is America's fastest growing radio format and targets consumers with a high disposible income.

Artist Profile: MIX 103 features the hottest music from artists like: Adele, Maroon 5, Pink, Train, Bruno Mars, Katy Perry, Green Day, Taylor Swift, Imagine Dragons, Maroon 5, Ed Sheeran Matchbox 20, Charlie Buth, Sam Smith, Chain Smokers and more.

MIX 103 is the only station that is musically focused on hit music from the 90’s and today.The station is also markedly involved in the community and focuses on listener interaction.

Get exposure to thousands of potential customers each week with MIX 103 FM.

Demographic Profile

MIX 103 listeners are in their prime spending years.

Age: MIX 103 targets woman 25 to 49.

Gender: Females 12+ favor MIX 103's format.

- Aproximitly 60% of  Hot AC listeners in America are female while 40% are male.
- Over 60% of this consumer group falls significantly into the 25 to 54 age group.

Occupation: MIX 103 targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.

Household Income: MIX 103's listeners have high earning power.
- Over 40% of Hot AC listeners in America have an income over $75,000.
- Over 20% of Hot AC listeners in America have a annual income of more than $50,00 - $75,000
- Almost 25% of Hot AC listeners 18 years of age and over have an annual household income of $25,000 to $50,000. 

Education: Almost 70% of Hot AC listeners have attended college.  25% have completed high school.

Investments: MIX 103 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: MIX 103 attracts listeners who are very active participating in exercise and fitness, biking, golfing, gardening, and hiking. MIX 103 listeners enjoy going out to music concerts, sporting events, bars and restaurants.

MIX 103 targets listeners with purchasing power.

MIX 103's format targets consumers with high disposable income.

Lifestyle Profile

MIX 103 listeners are in their prime earning and spending years.

MIX 103 targets home owners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

MIX 103 targets listeners with purchasing power in the Ludington area.

MIX 103 Listeners In The Past Year

- Purchased a wide variety of electronic devices including computers, tablets, smart phones, video games, and HDTV's.
-  Were big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoyed going out to restaurants often every month.
-  Purchased men and women's clothing, children clothing, men's and woman's shoes and accessories.

MIX 103 listeners are in their prime income and spending years.

Here's Why MIX 103 Targets Women

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

MIX 103 allows advertisers to reach a large consumer group that can’t be reached with any other station.

MIX 103 Coverage Map